JennySmith

Scaled annual revenue from $250k to $6.8M total sales for DTC Website, through high-velocity, creative, ai-powered marketing and strategic innovationDirected a global team across 8 countries, managing $2-4M+ in annual ad spend with consistent positive ROAS.

Oversaw 360° visual authority, leading high-budget photoshoots and video assets for global digital campaignsArchitected custom internal AI Web App for operational automation, reducing overhead and increasing internal marketing and operations productivity by 210%Engineered proprietary A/B/C testing checkout software, yielding a direct 37% lift in conversion ratesExecuted successful retail and marketplace launches on TikTok Shop, Target.com, Shein, & Grove.

Strategy & visual direction of all digital content across multiple platforms - websites, splash pages, blogs, and socialCollaborated on large digital campaigns with leadership, partners, & vendors to execute progressive, industry-leading campaigns.