JennySmith
CMO | AI-Driven Growth Architect | Builder of Scalable Brands
Marketing leader and systems builder focused on turning brands into scalable growth engines. At Beauty by Earth, I helped scale the company from roughly $9M in annual revenue to $33M, with the business currently on track to exceed $76M. My work combines marketing leadership, experimentation infrastructure, and AI automation to accelerate growth across DTC, paid media, and marketplaces. Instead of treating marketing as a set of campaigns, I design the systems that make growth repeatable: experimentation frameworks, internal AI tools, analytics infrastructure, and creative pipelines that allow teams to move quickly.
Carrollton, TX · 940.391.4526 · hi.jennyrsmith@gmail.com
Growth Impact
- /Scaled company revenue from $9M to $33M with trajectory toward $76M.
- /Expanded DTC revenue from $250K to $6.8M through creative testing, funnel architecture, and performance marketing.
- /Engineered a proprietary checkout experimentation framework that increased conversion rates by 37%.
- /Built internal AI automation tools that dramatically reduced marketing reporting and operational overhead.
- /Expanded the brand into major marketplaces including TikTok Shop, Target.com, Shein, Grove, and Faire.
- /Directed global marketing operations across distributed teams while managing $2M–$4M in annual advertising spend.
2019 – Present
Director of Marketing
Beauty by Earth
Lead marketing strategy, growth infrastructure, and digital expansion for a rapidly scaling clean beauty brandArchitected the systems behind the company's growth across DTC, paid acquisition, and marketplace distributionBuilt internal AI-powered tools to automate reporting, experimentation, and marketing workflowsDirected creative strategy and production for high-performance digital campaignsManaged global marketing teams and multimillion-dollar advertising budgets.
2022 – 2023
Director of Growth & Innovation
Beauty by Earth
Focused on building infrastructure to support rapid scalingDeveloped creative experimentation systems that allowed the marketing team to test and iterate quicklyIntroduced AI automation into marketing operations to accelerate experimentation and reduce manual work.
2012 – 2016
Director of Digital Media
Briggs Freeman Sotheby’s International Realty
Led digital marketing strategy and visual storytelling for one of Texas's leading luxury real estate firmsDirected digital campaigns, websites, and brand platforms across web and social channels.
Technical & Strategic Capabilities
AI & Automation
- /OpenAI
- /ChatGPT
- /Claude
- /Gemini
- /AI workflow automation
- /Prompt engineering
Growth Platforms
- /Shopify Plus
- /TikTok Shop
- /Amazon Seller Central
- /Klaviyo
- /Postscript
- /Richpanel
- /ShipStation
- /Finale Inventory
- /GA4
- /Triple Whale
Engineering & Data Infrastructure
- /React
- /Node.js
- /PHP
- /Liquid
- /Firestore
- /REST APIs
- /Webhooks
- /Cloudflare
- /Edge caching
- /Attribution modeling
Creative Systems
- /Adobe Creative Cloud
- /Brand photography direction
- /Video production strategy