Story that holds. Growth that compounds.
I help brands grow through creativity, storytelling, and strategic, innovative AI systems.
These days a lot of that energy goes into Beauty by Earth, where we've scaled from about $9M to $36M+ annually (with plenty still to build). I care about the story, the craft, and the humans behind the numbers.
If you're doing ambitious work in that space, I'd love to connect.
Chronology
Experience
Director of Marketing
Beauty by Earth
- / Top-line results: helped scale Beauty by Earth from ~$9M to ~$36M in brand revenue (trending toward ~$76M this year) and direct revenue from ~$250K to ~$6.3M
- / Primary owner of demand gen across paid social, search, and lifecycle; forecasting, targets, and reporting; $2M–$4M annual media with CAC, ROAS, and cohort discipline
- / Owned digital merchandising, offers, and CRO—including proprietary checkout experimentation
- / Built internal tools with engineering for velocity
- / Expanded into marketplaces and retail (e.g
- / Target.com) with creative partners.
Director of Growth & Innovation
Beauty by Earth
- / Stood up experimentation infrastructure and testing cadence so marketing could 4x test volume without adding headcount
- / Embedded AI and automation into core ops to shorten reporting cycles and free the team for strategic media and funnel work.
Director of Digital Media
Briggs Freeman Sotheby’s International Realty
- / Led digital strategy for a luxury brand where trust and craft matter as much as performance: campaigns, web, and social that translated high-end positioning into measurable demand.
“Use data to place the bet—then move fast enough to learn before the market moves on.”
Required Reading
A few books that have shaped my professional philosophy.
Behavioral Science in the Wild
by Nina Mazar & Dilip Soman (eds.)
Key takeaway: Behavior changes fastest at the friction point. Map every flow to the single step where intent drops, then remove one field or click first.
Using Behavioral Science in Marketing
by Nancy Harhut
Key takeaway: Specificity beats adjectives. Replace vague claims with exact numbers, deadlines, and outcomes (e.g. “Save 18% by Friday”) to lift CTR and conversion.
What Works, What Doesn’t (and When)
by Dilip Soman (ed.)
Key takeaway: Social proof only works when the reference group matches the audience. Segment testimonials by persona before placing them on a landing page.
Get In Touch
Have a project in mind or just want to say hi? I'd love to hear from you.
