Open to CMO roles
Story that holds. Growth that compounds.
Marketing leader for brands that need craft and commercial ownership—creativity, storytelling, and AI architecture that moves the P&L.
Proven scale. Still climbing.
Not projections on a slide—growth already in motion. This is what a marketing leader looks like when the P&L is the scoreboard.
$9M$36M+$90M+
Trending this year
Brand revenue at Beauty by Earth
$250K$6.3M$16M
Trending this year
Direct revenue under marketing
$30–45M
Annual media with CAC / ROAS discipline
TikTok Shop
Channels: TikTok Shop, Target, Walmart, Thrive, Grove
Retail and marketplace expansion
What I own
Growth, brand, systems, and the team that runs them—end to end.
Commercial growth
Paid, search, and lifecycle demand. Forecasting and reporting leaders can run the business on.
Brand that converts
Story, offers, merchandising, and CRO tied to the same P&L—not craft for its own sake.
AI architecture
I'm an AI architect—not a prompt hobbyist. I've designed proprietary systems for brand-wide P&L and performance analysis, project management, and team knowledge bases, then put them into production so teams move faster with clearer decisions.
Retail expansion
Marketplaces and retail (including Target.com) beyond a single DTC funnel.
Outcomes
Experience
Beauty by Earth
Director of Marketing
Director of Growth & Innovation (2022 – 2023)
- / Scaled brand revenue from ~$9M to ~$36M+ (trending toward $90M+ this year) and DTC revenue from ~$250K to ~$6.3M (trending toward $16M) through creative testing, funnel architecture, and performance marketing.
- / Managed ~$30–45M in annual advertising spend with CAC, ROAS, and cohort discipline across paid social, search, and lifecycle.
- / Led an international 8-person marketing team (remote and in-person).
- / Built experimentation infrastructure that increased test volume ~4× without added headcount; shipped a proprietary checkout experimentation framework that improved conversion.
- / Expanded into TikTok Shop, Target.com, Walmart, Thrive, Grove, and Faire.
- / Built internal AI and reporting tools with engineering that shortened marketing ops cycles.
MBM&AI
AI Strategy & Systems Advisor
- / Advise brands and operators on applied AI systems for growth ops, performance analysis, and team workflows—production rollout, not demos.
- / Design proprietary tools for P&L/performance analysis, project management, and knowledge bases that support marketing and leadership decisions.
- / Publish through MBM&AI (Substack) on applied AI systems that compound.
Chasing After Dear
Marketing & Brand Strategist
- / Owned brand positioning, identity, and go-to-market narrative end-to-end.
- / Directed photography and videography programs that powered full-funnel campaigns.
- / Led web design and digital experience as the brand’s primary conversion surface.
Briggs Freeman Sotheby’s International Realty
Director of Digital Media
- / Led digital marketing strategy for a luxury brokerage—campaigns, web, social, and paid media that converted brand positioning into qualified demand.
Hiring a marketing leader?
Send the role brief, company stage, and timeline. I'll respond promptly.