Portfolio
Case Studies
Target Launch
Launched Beauty by Earth on Target.com. Owned end-to-end marketplace strategy, vendor onboarding, and cross-functional execution.
BFCM Campaign
Led planning, AI-driven creative testing, and real-time reallocation across owned site, paid social, and email/SMS for the brand's largest revenue period.
Custom internal Ops app
210% productivity lift for marketing and ops. One dashboard for Shopify, TikTok Shop, Amazon, and 3PLs—velocity, reorder recommendations, BOM and supplier management. Cut weekly manual work by 80+ hours and stockouts by 73%.
Magnesium Deodorant Product Launch
Zero to Top 3 in category on TikTok Shop in two quarters. $1M revenue in 5 months; CAC 28% under plan. Built GTM, creative engine, and 200+ assets with AI-assisted production.
BBE Birthday Campaign
+58% campaign revenue; 41% email open rate, 8.2K limited editions sold across 7 touchpoints. Multi-channel anniversary campaign with custom creative, UGC, and influencer seeding.
HyrdIQ - Smart Hiring Platform
35% faster time-to-hire, 91% 6-month retention. Built full-stack hiring intelligence platform—assessments, AI scoring, and predictive analytics—from scratch for multi-tenant scale.
Email Campaign AI Studio
Brief-to-inbox in ~12 min. 340+ emails in Year 1; 28 MJML modules, live preview and device toggles. Generated layout and copy, export-ready for Klaviyo—cuts production time without sacrificing quality.
Dwelling Place Studio
8.2% mobile conversion, $186 AOV, 76% form completion. Mobile-first brand and order site—hero, social proof, file upload, checkout—with admin for images and orders. Core Web Vitals all green.
Blueprint Operations
Full visual identity and interactive brand guidelines: drafting-inspired logotype, 8-color Pantone system, 6-level type hierarchy. Delivered static specs plus live playground for stakeholders.