Portfolio
Case Studies
Target Launch
Strategic retail expansion into Target.com, orchestrating end-to-end marketplace integration, inventory management, and multi-channel marketing campaigns. Executed successful launch with optimized product listings, pricing strategy, and fulfillment operations.
BFCM Campaign
Black Friday Cyber Monday campaign execution driving record-breaking sales through AI-powered creative optimization, dynamic retargeting, and cross-platform media strategy. Achieved unprecedented conversion rates through data-driven creative testing and real-time optimization.
Custom internal Ops app
Custom-built demand planning and inventory management platform that automates purchasing decisions, tracks inventory health across multiple channels, and provides AI-powered insights. Features real-time sales velocity tracking, supplier management, BOM analysis, and automated reorder recommendations. Resulted in 210% increase in marketing and operations productivity.
Magnesium Deodorant Product Launch
End-to-end product launch from concept to market dominance. Developed go-to-market strategy, creative direction, and TikTok-first acquisition funnel. Scaled from zero to market leadership through high-velocity creative production and AI-driven asset generation.
BBE Birthday Campaign
Brand anniversary campaign celebrating Beauty by Earth's growth journey. Multi-touchpoint campaign across email, social, and paid media with custom creative assets, limited edition products, and customer appreciation initiatives driving both revenue and brand loyalty.
HyrdIQ - Smart Hiring Platform
Built comprehensive hiring intelligence platform from ground up. Developed full-stack web application, established scalable infrastructure, and integrated AI into heuristic measurement systems. Transformed hiring process through data-driven candidate evaluation and predictive analytics.
Email Campaign AI Studio
AI layout, design, and copy generator that turns a structured brief into modular MJML with live preview, device toggles, and export-ready HTML.
Dwelling Place Studio
Mobile-first brand site for a custom watercolor portrait studio, featuring a cinematic hero slideshow, social proof carousel, and streamlined order flow with file upload and admin image management.
